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A motif made by overlapping or combining two or more letters or other graphemes to form one symbol is a monogram which are often made by combining the initials of an individual or company which are used as a recognizable symbols or logos. A graphical element that, together with its logotype forms the trademark or commercial brand. A logo’s design is for the immediate recognition, inspiring trust, admiration, loyalty and implied superiority. It is the aspect of the company’s commercial brand, or economics or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. They are also used as an identity to identify organizations and other non-commercial entities or brands.

Today in the market we see many corporations, products, services, brands, agencies using an ideogram or an emblem or even a combination of sign and emblem as a logo. Resultingly, only a few are identified and are recognized without a name. so it is sensible to use an ideogram as a logo, even with name. Thus the usage of both images and the company’s name to emphasize the name instead of the supporting graphic portion, making it unique by its colors and letters, an additional graphic element. Icons, signs and emblems may be more effective than a written name especially for logos being translated into many alphabets. An ideogram would keep the general proprietary nature of the products in the markets. Branding aims to facilitate cross-language marketing.

Color is important to the brand recognition. Some colors are formed or associated with certain emotions that the designer wants to convey. For many brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation. Colors are also used to link certain types of products with the brands like warm colors are linked to hot food and thus can be seen integrated into many fast food logos. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. Due to designs, color, shape and eventually additional elements of the logotype, each one can easily be differentiated from other logo types. A logotype is recognized from afar because of its shape and color. The wide recognition received by the most famous logos provides the brand’s critics with the possibility of meme-hacking, turning the marketing message carried by the logo into a vehicle for an alternative message, frequently highly critical to the brand in question.

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